Why Digital Tourism?

There are several reasons why digital tourism may be particularly important in 2023 and beyond:

1. Increased demand for online travel: With the COVID-19 pandemic and the resulting travel restrictions, many people have turned to digital technologies to research and book their trips. This trend is likely to continue in the coming years as people become more accustomed to using online platforms for travel.
2. Greater convenience and accessibility: Digital technologies make it easier for travelers to research and book trips, compare prices, and access information about destinations. This can make travel more convenient and accessible for people who might otherwise find it difficult to plan a trip.
3. Personalization and customization: Digital technologies can enable travel companies to offer personalized and customized experiences to travelers, based on their preferences and interests. This can lead to more satisfying and memorable trips for travelers.
4. Increased competitiveness: Travel companies that embrace digital technologies and offer a strong online presence may be more competitive in the marketplace, as they can reach a wider audience and offer more convenient and efficient services.
5. Sustainability: Digital technologies can also help to make tourism more sustainable, by reducing the need for paper and other resources, and by enabling travelers to make informed choices about their trips.

Overall, there are many good reasons to focus on digital tourism in 2023 and beyond. By embracing digital technologies and using them in a responsible and sustainable way, the travel and tourism industry can provide a better experience for travelers and contribute to the economic and social development of destinations